Art FlavoursreflectsEtchells'interest in the encounter between different discourses and cultural frames, exploring the potential for communication and miscommunication between them. Produced for Manifesta 7, in Italy,Art FlavoursseesEtchellsorganising a meeting between the Italian critic and curator Roberto Pinto and the ice-cream maker Osvaldo Castellari. Pinto was entrusted with summarising art historical practice through four main categories: The Body, Memory, Spectacle and The Archive. Castellari's role was to translate the concepts into four ice-cream flavours. The video shows the conversation between the two men in which the critic/curator attempts to convey the art historical themes to the ice-cream master, who for his own part grows more and more sceptical, anxious and daunted by the task ahead of him. As Etchellscomments: "Staging an encounter between popular confectionery and art practice, Art Flavours plays with the possibility (and impossibility) of translating the academic/specialised language of the art world into new edibles for the public."